• Why do I need a website?
• Who is the website for?
• What will the website do for me?
• When do I want the website creating and launching?
• Can the website do this ?
• How much do I want to spend ?

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We are happy to work with any pre-existing designs you may have, or an existing site, or can construct your site from scratch including logo/corporate image. In these cases we aim to create designs which can be successfully transferred to print – for use on flyers, letterheads, business cards etc.

All websites – obviously – need an address and hosting: if you still need to register a domain we are registered Nominet members and are able to look after all your hosting needs in one bespoke package. Again, these are not one-size-fits-all prices any more than web templates fit all businesses.

Whether you just want a simple portfolio site telling people about you and your work or interests, a more complex interactive site with regularly changing elements or a full e-commerce site to sell your products, with a secure payment gateway, we will work with you to create exactly what you both want and need.

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At Lemon Promotions we are SEO specialists.

While no one can absolutely guarantee to place your site at the top of Google (unless you’re paying for it) we know what works and what doesn’t and how to use your site to its best advantage.We can take a look at the structure of your website to make sure it is optimised for the search engines and investigate online marketing opportunities for your site that you may not be aware of.

Every aspect of your website affects a search engine’s response to it. From the construction of the site itself, through to the web-specific copywriting on each page, we can make your website as visible as possible. And – by showing you how and where to regularly update your site’s content, – we can make sure you don’t begin to slip down the search results after a couple of months.

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Our copywriters and proof readers specialise in web copy, but with a traditional print background are equally at home with promotional writing for brochures, flyers and advertisements.

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Businesses can also benefit from on-site training, especially as more technology enters the office and the internet becomes a central part of this life.Whatever your requirements, please feel free to contact us to discuss how Lemon Promotions can help you get more from the internet.

We have over a decade’s experience of web development and search engine optimisation, and have worked with many varied customers to provide bespoke online solutions.

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Copywriters providing pieces for the traditional media have just the one audience: anyone reading the article. Because of this, the rules are slightly – and significantly – different though the rules of clarity and accuracy always apply.

At Lemon Promotions we have dedicated copywriters who come from a print and academic background but who have now worked in the web publishing arena for over a decade. This gives us a broad range of expertise for both the creation of articles and in the research and background work necessary for writing accurately and knowledgeably about many products and businesses.

We keep abreast of all the current preferences of search engines – keywords, article length, update frequency etc – which, alongside the other aspects of SEO, mean we work as hard as we can to get your site to first get your site to the top of the rankings and then keep it there.

We work hard to learn about your specific industry, product or service so we can communicate clearly with your potential customers in language they will understand, without dumbing down or over-simplifying. Equally, if you require more formal, technical copy we have the background to be able to adapt our style depending wholly on the target audience.

We are not the cheapest copywriters on offer to you, but we are among the best. We will never write about something we don’t understand (how can you sell something if you don’t know what it is?) and will equally never sign off an article unless it has been thoroughly proof-read and checked.

We will never offer a 5-minute, cobbled-together piece of work: Each article will be tailored to your specific needs whether for website, flyer, press article or even a short directory listing. You can pay peanuts and get something written by a monkey – that you’ll have to check over and probably re-write, or you can pay a fair rate and know the work will be print/web ready.

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Firstly, of course, you need to get people to reach your site. Like any traditional business, footfall and visibility are the initial considerations – if no one can find you, you can’t even begin to make a sale.

Secondly, you need to keep your visitors interested in your site once they’ve found it. To use the shop analogy, window-shopping is nice because you know you’re selling interesting products, but getting potential customers through the door is essential and – once they’re inside – you need to hold a customer’s interest and encourage a purchase.

Copywriting is an essential part of both aspects. One thing that search engines look for when they’re ranking websites are relevant pieces of copy, and within that are specific things they look for and – equally – things they don’t want to see. Knowing the difference between good and bad copy, always keeping an eye on what search engines are looking for and being able to incorporate all this into a naturalistic article is what web-specific copywriting is all about.

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Questions to ask before thinking about your  website design:

“Can I increase business by having a website”
“Will my customers use my website”
“Is there anyway my website can make my business life easier”
“Am I just getting a website because someone else I know has one ?”

One of the main myths about websites is that once they are built that’s the job done. Well nothing could be further from the truth – creating  your  website is just the start of the journey. There will be time needed for updating your website in the future and on a regular basis. If you think of your website as an online magazine for your business, once it’s been read then it going to need updating – or people are going to stop reading it. The frequency of change doesn’t have to be that often, if daily updates are not possible (and they often aren’t for most people) then stick to weekly or monthly updates – but keep your website updating once way or another.

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A lot of our time is spent getting to know the search engines, staying on top of what people are searching for is a major part of our job.The most important and consistent way to bring traffic to your website is using effective and well constructed search engine optimisation, this becomes part of your website in the form of well constructed and well written articles. Updating regularly is important for SEO Search Engine Optimisation as much as anywhere else, content is key as this gives something for the search engines to visit your site for.

There are many ways to bring  traffic to your website, one of the most effective is to pay for advertising online with Google. It’s unfortunate but true that still the most effective way to to get targeted traffic to your website is this way. On a very basic level, to start advertising with Google you simply setup an account online with Google Adwords and provide payment details via a credit card. You provide a daily budget limit which Google sticks to – which is great for your peace of mind.

Google charges by the click so if your advert is clicked 50 times in a day you are charged 50 x click rate. The click rate charged for your adverts is based on the level of competition on the internet for your product. So for example, if you are selling bright pink alligators then you are likely to be charged less for your adverts than someone selling diamonds for example.

Setting up your adverts with Google is a matter of trial and error, but also keeping an eye on the number of searches and similar searches for your product or service is key. Try doing a search on Google for the Google Keyword Tool – make sure when you use the keyword tool that you have the right country selected or you will be researching irrelevant search results in another country.

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Web Design Leeds

We design websites, and make them work for you. The simple fact is we are lucky to really love what we do and our passion shows, our customers are our priority and delivering what they pay for is what we aim to do with every customer we deal with. We live and work in Leeds and web design for Leeds based companies is our speciality, particularly if your company is a small to medium sized business looking for business mostly in your local area.

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