Copywriting for your website is crucial.
New customers and regular visitors need to feel that they are dealing with an expert, especially if they are planning on parting with a lot of money and investing that money in your company and abilities. Most people who own their own companies and need to promote themselves also tend to have a certain amount of self-belief and in-depth knowledge of their field and products. Sharing some of that knowledge or passion on your website creates a customer base who want to return multiple times to see what you’re writing about.
At Lemon Promotions we can set up your website so that updating content is simple and can be managed by yourself or a nominated member of your team, or you can just email the outline of the content you would like and we can create the content for you. For example: the owners of Our Lady’s Gift Shop are keen to look after as much of their site as they can. They manage their stock and the entire ordering process, and can add interesting notes about items they’re selling. Lemon Promotions help with their content by contributing occasional articles (saints’ biographies, seasonal pieces): and we have the copywriting and SEO experience to write web-specific and search driven text whilst maintaining its relevance and accessibility.
Copywriting is an artform in its own right, and engaging and accurate copy for your website can make all the difference. When it comes to websites and getting noticed on the internet – alongside all the other websites out there – then content is king. Intelligently crafted, accurate and appropriate content will always make your website stand out from the crowd and get the results you need. Becoming an expert in your field online will also bring your potential customers and existing customers back to your website for more information and updates.
We get to know our customers; with their help and advice, and doing our part by keeping an eye on the search engines and what people actually search for instead of what we think people search for, we are able to produce copy that works and captures people’s interest so that they want to come and read the content on your website.